Understanding Peer Persuasion

Whether you measure success in sales dollars, market share, product acceptance, or continuing abstinence, peer advocacy can help you attain your goals. With a replicated ability to foster allegiance and change behavior, learn how peer persuasion can make you a better group leader.

Put the Power of Peer Persuasion to Work in Your Existing Group Cohort

Having championed the persuasive power of peer group interaction in campaigns and workshops for more than 30 years, we understand how to plan, structure, implement, and execute a predicated-outcome conversation among a group of like-minded peers. By guiding the predictability of the discussion, the facilitator can motivate the participants and build consensus within the group. By highlighting this consensus, one can bring about more immediate change, such as early adoption and a high rate of conversion.

A well-designed, well-implemented Peer Persuasion or Peer Advocacy program is a carefully scripted, professionally facilitated session in which the conversation follows a predictable path and concludes with a desirable, predetermined, and repeatable outcome. Conversion rates among participants frequently top 80 percent.

Let us show you how to incorporate the power of peer-to-peer advocacy into your dynamic for a more reliable, repeatable, and scalable group practice. Let’s talk about this.